ESEM  2017 - Keynotes

Keynote - 1: Designing For People - The Emerging Role Of Design In Software Quality

Bio: Kevin is a Design Lead for IBM Business Analytics, and Director of IBM Studios Ottawa. He is a designer with over 20 years experience designing and delivering software and service experiences. Kevin has led design organizations to deliver simple, elegant, and compelling product experiences to market for clients including: Coca-Cola, Bank of China, Huawei, Corel, Nortel Networks and others.

In 2000, Kevin founded and managed Pixsol Interaction, a design consultancy offering strategic product design and innovation services. Kevin joined IBM in 2004, where he drove the design of software solutions within the Development Tooling and Social Business segments. Starting in 2010, Kevin built out and directed IBM’s Design Studio programs in Shanghai, China, and Ottawa, Canada. Currently, Kevin is a Senior Designer for IBM Business Analytics where he leads a team of passionate design thinkers and doers. Kevin's work is increasingly focused on organizational change and design practice leadership. He is a respected thought leader who regularly shares his expertise on topics of software design, design governance, strategy and culture, with clients and design communities around the world.

Keynote - 2: Industry-Academia Communication In Empirical Software Engineering

Researchers in software engineering must communicate with industry practitioners, both engineers and managers. Communication may be about collaboration buy-in, problem identification, empirical data collection, solution design, evaluation, and reporting. In order to gain mutual benefit of the collaboration, ensuring relevant research and improved industry practice, researchers and practitioners must be good at communicating. The basis for a researcher to be good at industry-academia communication is firstly to be “bi-lingual”. The terminology in each domain is often different and the number of TLA:s (Three Letter Abbreviations) in industry is overwhelming. Understanding and being able to translate between these “languages” is essential. Secondly, it is also about being “bi-cultural”.Understanding the incentives in industry and academia respectively, is a basis for being able to find balances between e.g. rigor and relevance in the research. Time frames is another aspect that is different in the two cultures. Thirdly, the choice of communication channels is key to reach the intended audience.A wide range of channels exist, from face to face meetings, via tweets and blogs, to academic journal papers and theses; each having its own audience and purposes. The keynote speech will explore the challenges of industry-academia communication, based on two decades of collaboration experiences, both successes and failures. It aims to support primarily the academic side of the communication to help achieving industry impact through rigorous and relevant empirical software engineering research.

Bio: Dr.Per Runeson is a professor of software engineering at Lund University, Sweden, Head of the Department of Computer Science, and the Leader of its Software Engineering Research Group (SERG) and the Industrial Excellence Center on Embedded Applications Software Engineering (EASE). His research interests include empirical research on software development and management methods, in particular for software testing and open innovation, and cross disciplinary topics on the digital society. He has contributed significantly to software engineering research methodology by the books on case studies and experimentation in software engineering.He serves on the editorial boards of Empirical Software Engineering and Software Testing, Verification and Reliability, and is a member of several program committees.